LIBR 246-04/13 Web 2.0 (Spring 2010)

March 2-8

• Learning Objectives
• Lecture
• Readings
• Examples
• Things to Do
  

Learning Objectives

By the end of the week, you should:

1. Understand the purpose, use and social dynamics of social networking software.
2. Understand why libraries would want to build presence in social networking software.
3. Brainstorm other online spaces where libraries could be building presence.
4. Identify best practices for building a library presence in social networking software.
5. Identify other online spaces where librarians can build presence to provide outreach.

Lecture

Text lecture link

Readings

Required
Farkas, Chapter 7
Mack, D., et al. (2007, Summer). “Reaching Students with Facebook: Data and Best Practices.” Electronic Journal of Academic and Special Librarianship, 8.
Stutzman, F. (2006). “How University Administrators Should Approach the Facebook: Ten Rules.” Unit Structures.
Evans, B. (2006, October 15). “Your Space or MySpace?” Library Journal.
Lawson, D. (2007). "Taking the Library to Users: Experimenting with Facebook as an Outreach Tool." (.doc). Academic Library 2.0. (update on the project can be found here)
Multiple authors. (2009). "The Facebook Guidebook." Mashable. (At a minimum, be sure to read "Facebook Pages vs. Groups: What's the Difference?" as well as the articles under "Using Facebook for Business)
Burkhardt, A. (2009). "How to Grow Your Library's Social Media Presence." Information Tyrannosaur.
Shank, J. and Bell, S.. 2006. "A_FLIP to courseware: A strategic alliance for improving student learning outcomes." Innovate: Journal of Online Education 2(4).
Black, E.L. (2008). Toolkit approach to integrating library resources into the learning management system. Journal of Academic Librarianship, 34(6), 496-501. (not available on the Web -- you will need to access through the library's online resources)

Examples

MySpace Profiles
Hennepin County Public Library
Ann Arbor District Library
Denver Public Library
Brooklyn College Library

Facebook Pages
Wellesley College Library
San Rafael Public Library
University College Dublin
Topeka and Shawnee Public Library
Kansas Historical Society
Pittsburgh State University
University of Warwick Library
University of Delaware Library
The Unquiet Library: Creekview High School Media Center
Appleton Public Library
Manchester Library and Information Service
Livestrong
March of Dimes
Mashable
Zappos
Red Bull
Adidas

Things to Do

1. Visit the examples listed above.

2. Write at least one blog post on one (or more) of the following topics (due March 6):

1. Do you think libraries should be building presence and providing services in MySpace and/or Facebook? Why or why not? (Tag = blogpostwk6n1)
2. What should libraries consider before building presence in social networking software? (Tag = blogpostwk6n2)
3. What do you think of libraries proactively reaching out to students in online spaces? (Tag = blogpostwk6n3)
4. What was the most effective Facebook page in your opinion and why? (Tag = blogpostwk6n4)
5. What are some things libraries should consider when they want to build presence in the online course management system? (Tag = blogpostwk6n5)
6. Write your own reflections on what you learned this week. (Tag = blogpostwk6n6)

3. Write a blog post that includes a brief description of an article, technology, blog post, or other interesting resource outside of the classwork you've found that's related to that week's topic. Be sure to include a link to the resource (due March 6). (Tag = resourcewk6)

4. Comment on at least two other people's blog posts (due March 8).

5. Marketing Critique due March 7.