Week 13 and 14: Social Software Best Practices and Marketing
April 23 - May 6, 2008
Learning Objectives
By the end of the two weeks, you should:
1. Know the issues to consider before implementing social software in a library setting.
2. Identify the policy issues and best practices for implementing social software.
3. Understand how to market social software tools to staff and patrons.
Lecture
Part 1: Quicktime Movie (13 minutes)
Part 2: Quicktime Movie (13 minutes)
Readings
Farkas, Chapter 14
Sierra, K. (2006). "Death by Risk Aversion." Creating Passionate Users.
Smarr, J. (2007). "A Bill of Rights for Users of the Social Web." Open Social Web.
JISC InfoNet. "Accessibility" and "Legal Issues" In Guide: Social Software.
King, D. L. (2006). "Thinking About MySpace and Other Free Third-Party Websites." David Lee King.
Sauers, M. (2008). "Of 2.0 and Staff Workloads." The Travelin' Librarian.
Kanter, B. (2008). "Parlez Vous Twitter? Evangelizing Social Media in Your Nonprofit and Paving the Way for Adoption." Beth's Blog (in particular, look at the slides from the presentation by Stephen Collins).
McDonnell, L. (2007). "Increase Knowledge Innovation and Manage Technology Change." lucasmcdonnell.com.
Phillips, J. (2007). "Innovation Networks." Innovate on Purpose.
Campion, S. (2007). "Building a Social Networking Environment at the Library." WebJunction.
Matthews, B. (2007). "Applied Prototyping: Designing for Buy-In." Designing Better Libraries.
Coombs, K. (2007). "Helping Technology spurred change take." Library Web Chic.
Coombs, K. (2005). "Building Trust With IT Staff." Library Web Chic.
Happe, R. (2008). "Social Media Metrics." The Social Organization.
Owyang, J. (2007). "Web Strategy: How to Measure your Social Media Program." Web Strategy.
Examples
Blog Policies and Guidelines
St. Petersburg College Library
DePaul University College of Law Library
Social Software Policy
Social Networking Policies
Things to Do
1. Look at the policies listed above.
2. Complete Exercise 10, due April 29.
3. Write at least one blog post on one (or more) of the following topics:
1. Do you think libraries need policies regarding the use of social software tools? Why or why not?
2. What would you anticipate being the greatest barriers to implementing social software in your setting or the setting you want to work in?
3. Pick a social software tool and describe how you would train your colleagues in how to use it.
4. Comment on at least two other people's blog posts
5. Bookmark three additional resources about social software best practices and marketing and tag them libr246-13.
6. Group Project due May 6, 2008 at 11:59 pm PT.
7. Mandatory Elluminate session Tuesday May 6, 2008 6:30-8:00 pm PT.
