LIBR 246-12: Web 2.0 and Social Networking Tools (Fall 2008)

November 17 - 30, 2008

• Learning Objectives
• Lecture
• Readings
• Examples
• Things to Do
  

 

Learning Objectives

By the end of the two weeks, you should:

1. Know the issues to consider before implementing social software in a library setting.

2. Identify the policy issues and best practices for implementing social software.

3. Understand how to market social software tools to staff and patrons.

 

Lecture

Part 1: Quicktime Movie (13 minutes)

Slides (PDF)

Transcript (PDF)

Part 2: Quicktime Movie (13 minutes)

Slides (PDF)

Transcript (PDF)

 

Readings

Farkas, Chapter 14

Sierra, K. (2006). "Death by Risk Aversion." Creating Passionate Users.

Smarr, J. (2007). "A Bill of Rights for Users of the Social Web." Open Social Web.

JISC InfoNet. "Accessibility" and "Legal Issues" In Guide: Social Software.

King, D. L. (2006). "Thinking About MySpace and Other Free Third-Party Websites." David Lee King.

Sauers, M. (2008). "Of 2.0 and Staff Workloads." The Travelin' Librarian.

Haskel, Jami. (2007). "Create a Social Software Policy for Your Library." WebJunction.

Kanter, B. (2008). "Parlez Vous Twitter? Evangelizing Social Media in Your Nonprofit and Paving the Way for Adoption." Beth's Blog (in particular, look at the slides from the presentation by Stephen Collins).

McDonnell, L. (2007). "Increase Knowledge Innovation and Manage Technology Change." lucasmcdonnell.com.

Phillips, J. (2007). "Innovation Networks." Innovate on Purpose.

Campion, S. (2007). "Building a Social Networking Environment at the Library." WebJunction.

Matthews, B. (2007). "Applied Prototyping: Designing for Buy-In." Designing Better Libraries.

Coombs, K. (2007). "Helping Technology spurred change take." Library Web Chic.

Coombs, K. (2005). "Building Trust With IT Staff." Library Web Chic.

Happe, R. (2008). "Social Media Metrics." The Social Organization.

Owyang, J. (2007). "Web Strategy: How to Measure your Social Media Program." Web Strategy.

 

Examples

Blog Policies and Guidelines

St. Petersburg College Library

Newton Free Library

DePaul University College of Law Library

Orange County Library System

Longview Public Library

 

Social Software Policy

Washoe County Library

 

Social Networking Policies

Woburn Public Library

 

Things to Do

1. Look at the policies listed above.
2. Complete Exercise 10, due November 29.
3. Write at least one blog post on one (or more) of the following topics (due November 29):

1. Do you think libraries need policies regarding the use of social software tools? Why or why not?

2. What would you anticipate being the greatest barriers to implementing social software in your setting or the setting you want to work in?

3. Pick a social software tool and describe how you would train your colleagues in how to use it.

4. Discuss some of the ways that libraries can assess the social software tools they're using.

4. Write a blog post that includes a brief description of an article, technology, blog post, or other interesting resource outside of the classwork you've found that's related to that week's topic. Be sure to include a link to the resource (due November 29).

5. Comment on at least two other people's blog posts (due December 1)